I caught up with Stuart Lambert, Founding Partner of Blurred; arguably the hottest and most successful comms/ESGP consultancy right now.
We spoke about purpose, the PR industry, starting and growing a business, why it's important to support like-minded businesses, as well as the highs and lows of entrepreneurship.
01:19 - How Blurred came about, what's the story behind it
02:05 - Where Stuart's desire to do purposeful work came from
03:45 - Does Stuart enjoy entrepreneurship
04:38 - What Day One of Blurred was like
06:25 - How Stuart deals with the pressures of running a business
09:00 - Blurred's first few clients
09:50 - Was there ever a worry of "will Blurred make it"
11:20 - Is there a 'magic formula' to creating a successful consultancy
12:50 - Why Blurred thinks it's important to help other new agencies blossom in the industry
14:30 - Defining ESGP
17:20 - The effects of COVID on purpose and the wider industry
22:15 - Creating a company culture and learning while WFH
24:25 - Is Blurred run with an "agency" mentality, or a "start-up" mentality